Nothing is more eye-catching this season than a rich, warm chocolate brown. It's a fall specialty reminiscent of warm cups of coffee and, of course, smoky hot chocolate. This color, along with other rich alternatives to black, such as burgundy and navy blue, has been almost unanimously embraced by designers over the past few seasons. Between fall 2023 and spring 2025, brands such as Coach, JW Anderson, Brandon Maxwell, Bottega Veneta, Miu Miu, and Chloé have helped make chocolate brown the season's star.
Unlike some runway trends, this color is easy to adapt to everyday wear and perfect for all occasions. The number of search queries for this color has increased by 1000%. The classic color is versatile in all categories, from shoes to handbags to outerwear. However, the sharpest growth is in the dress category: the number of searches for chocolate brown dresses, in particular, has increased by 960% in the last week alone.