Lyst analysts have compiled the TOP-10 most popular and desirable brands. According to their version - today, it is the world of Miuccia Prada, and we live in it. Prada and Miu Miu took first and second place, respectively. Experts attributed these high results to these brands' successful PR activities and good collaborations. Following them in the top ten included: Moncler, Valentino, Loewe, Bottega Veneta, Dolce & Gabbana, Versace, Gucci, and Saint Laurent.