Blog Annie Estrin

Leopard print request growth

Fall and winter fashion are usually dominated by solid colors in classic neutral shades such as light brown, gray, burgundy, and chocolate brown. Still, this season, a unique pattern is everywhere: leopard print. Animal prints of all types have always stayed in style, but the number of leopard print requests has increased by 556% since August. And the entire fashion world agrees with Janice from Friends that leopard print is neutral.

Leopard is one of the few patterns that can look regal and rebellious in equal measure, and that may be why designers are so strongly in favor of it. Brands like Alaia, Dior, and Norma Kamali have been dabbling with it for decades; others like Saint Laurent, Roberto Cavalli, and Ganni have it practically in their DNA. The new spring 2025 collections by Jacquemus, Zimmermann, and Prada prove that the print is more relevant than ever.
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