Meet Viva Magenta. The main color is 2023 by Pantone. This shade resembles something between scarlet, burgundy, and magenta. It was inspired by the cochineal beetles that used to be used to create the bright carmine dye. Thinking back to the shows, spring-summer 2023, with the abundance of scarlet and burgundy on the runways, it is clear that it is on trend. The Pantone Color Institute is counting on the Viva Magenta shade to energize us with fearlessness and optimism and encourage us to be human for the following year. And decided to celebrate all this with an exhibition called the Magentaverse in Miami.