Looking at the trends of the past fashion weeks and the looks from the 2023 Grammys, it's obvious that the fashion world has changed a lot. The leading supplier of trends is social media. That is where the craziest beauty and fashion trends come into the world. Generally accepted beauty standards are displaced - it's time for individual creativity. The understanding of beauty has moved beyond "cute, standard." Is it a little scary? Yes. But at the same time, it is not necessary to be limited by traditional notions because you can invent your own language of beauty.