Blog Annie Estrin

Ferragamo - a new era of the Renaissance

Ferragamo showed us a new era of the Renaissance. Their FW23 campaign used famous 15th and 16th-century paintings from the famous Uffizi Gallery. With a kind of art history lesson, they reminded us of their Florentine roots and connected the past and present. They combined the spirit of the Renaissance with modern luxury. Costumes, outerwear, leather goods, and footwear are shown against the backdrop of works by famous artists such as Botticelli, Giovanni Bellini, and Alesso Baldovinetti.
The result is such an evolution of Ferragamo, an imitation of Salvatore Ferragamo's creative journey and rebirth after moving from Italy to the United States.
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