Cos collections are distinguished by their minimalist design and clean lines, which are the main features of the brand's style. An important element of the show is the collection itself and the atmosphere created by the music, light, and decor. The first brand show was held during fashion week in New York, and the second one took place. In Paris, Cos showed its premium Atelier line in a gilded hall overlooking the Place Vendôme. Karin Gustafsson, the brand's creative director, does not hide her love for Chanel, which is clearly reflected in the collection's design: soft cutting, silk overalls, and neutral tones. By the way, a keyholder on the neck instead of jewelry can already be called a new micro-trend.