The collection was presented after sunset in front of the pyramids of Giza in a spectacular show that set a new bar for shows. It was elegant, avant-garde, and intelligently utilitarian. The models appeared like ghostly dots on an illuminated runway on the horizon, the three pyramids consecutively lit up and their faces outlined in white against the dark sky.
The show, followed by a live concert by British composer Max Richter, was attended by such guests as Robert Pattinson, Naomi Campbell, Daniel Kaluya, Lewis Hamilton, Sehun, and Cha Eun-woo.