Jones has created couture hats for houses like Dior, Balenciaga, and Vivienne Westwood. In collaboration with the denim manufacturer, he made a collection of insanely artful hats that includes a towering creation of 11 hats stacked on top of each other.
There's also: a draped cloche that cascades down the back as a denim plume; hats with large sunburst fields that are worn like a hooded dress; jeans that have become a headpiece; a baseball cap that consists of two massive wings sticking out the back.
"Everyone around the world knows what denim is and what it means," Jones said in a press release. "I took denim out of its comfort zone and made it into something it wasn't." This is the world's first couture denim hat collection.