LOVERBOY

Charles Jeffrey LOVERBOY presents 10-year anniversary ss25 runway collection at somerset house for London Fashion Week Men's.
“10 years of figuring it out as we go along.
10 years of work all wrapped up in 3 rooms.
10 years of vibes expected in one show.
10 years of thoughts all spinning around in one's head.
10 years of being grateful for a wonderful team.
10 years of 10 years of 10 years.
10 years.
10.”
LOVERBOY is a creative force springing forth from the mind of Scottish Creative Director and Designer, Charles Jeffrey. Based in London – in the catacombs of historic Somerset House, to be exact – LOVERBOY continues to build on its stellar start in the fashion industry, taking on new challenges and reaching new customers year on year.
From humble beginnings in Charles’s East London bedroom, LOVERBOY is now an international fashion powerhouse, carried in over 90 stores across the world, and employing a team of ten full-time staff.
What do you think of the collection? Crazy or an indicator of modern fashion?