This is not surprising: collaborations with Adidas and Harry Styles as a walking showcase did the trick. What is surprising is that Balenciaga is only in 8th place. Nothing has helped it soar higher: not Kim as the eternal muse or Nicole Kidman as a model. And even all the hype around the brand by Demna did not save the situation.
Louis Vuitton came in second and Dior in third.