Blog Annie Estrin

The advertising campaign - Gucci x Adidas

The advertising campaign of the new Gucci x Adidas collection was released. This Exquisite collection was presented in Milan during Milan Fashion Week by Allesandro Michele. Adidas changed the vision of sports style in the 70s. You hear a retro soundtrack in this collection - isn't it atmospheric? Adidas once brought elegance to sportswear; now Michele has embodied this powerful idea with new energy. Yes, mixing styles, which can be traced in strict suits and evening dresses with sportswear elements, is a standard solution. But that said, the brand's European roots have made these looks different from traditional American sportswear styles. Oversize suits, luxurious jacquard coats, and Adidas logos all created an atmosphere of classic gangster and retro aesthetics of the 1980s. The photos are a bit sad - we'll miss Allesandro Michele at Gucci, after all.
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